Expertise enables us to "run with the project"
Our depth of expertise in healthcare,
professional services, the senior market and philanthropy allows
us to offer keen insight and fresh perspectives. Tap into a skill
set that includes writing, research, interviewing, marketing and
design for each of these areas...
Healthcare – Physicians and researchers
– Engineers, accountants, lawyers, recruiters and others.
– Reports and presentation materials for donors and grant-making organizations.
residential centers – Seniors
and their adult children
These areas of expertise
require knowledge about certain facts,
"stats" and access to resources. With this
dynamic knowledge base, we can craft the
message in a compelling and informative
manner. Once written, we can apply the copy to various formats: a website, white paper, newsletter, annual report, etc.
With experience in promoting individual
offices as well as major health systems, we bring you the best in strategy
and execution, tailored to your needs and regional marketplace. Liz has a background in healthcare that enables her to translate the science of medicine, such as research advances and new treatments, into press releases and news articles for print or the Web.
Senior residential centers
We have a solid track record in promoting the lifestyle of
senior residential communities to both seniors and their adult children. At one
center, we led a sustained marketing campaign that increased the occupancy rate
and fostered a more positive impression of the center in the community. Another
assisted living center was completely full and had a waiting list within six
months of opening, based on a collaborative marketing plan implemented by Cezat
We conduct seminars and consult on these topics: [ See our presentations .pfd for details ]
Marketing for professional groups (Learn practical ways to promote your firm & gain new clients.)
Optimize your online brand (social media, blogging, networking and websites)
Organizational change (Communicating "change" and what employees need to know to meet that challenge.)
Write reports and e-mails with ease (Does your staff need help composing clear e-mail messages,
a refresher on basic grammar, and assistance with writing reports?)